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Application Process

The Social Media Marketing & Management degree program admits 20 students each winter semester. Admission is based on a two-stage entrance examination:

  • First round: Submission of an application form
  • Second round: Selected candidates are invited to take an online English language test and participate in an online interview.

A procedural grade is then calculated, consisting of 30 % school leaving grade and 70 % entrance exam results. Admission is granted to the top 20 applicants based on this grade.

Timeline for admissions procedure:

In 2025 there will be two separate entrance exam periods:
Entrance exam 1
May 20, 2025 Deadline for uploading the application form (find application form and upload button here)
June 2, 2025 Online English Test (for invited applicants only)
June 5/6, 2025 Online Interviews (for invited applicants only)
June 10, 2025 Deadline for uploading all application documents (for invited applicants only, school leaving certificates and certificates of recognition can be submitted until July 15, 2025)

Entrance exam 2
June 30, 2025 Deadline for uploading the application form (find application form and upload button here)
July 7, 2025 Online English Test (for invited applicants only)
July 10/11, 2025 Online Interviews (for invited applicants only)
July 15, 2025 Deadline for uploading all application documents (for invited applicants only)

Important: International applicants from non-EU/EEA countries who do not have a German higher education entrance qualification need to apply for entrance exam 1. All other international applicants can apply for either entrance exam 1 or 2. However, as your school leaving certificates have to be recognized by the Studienkolleg Konstanz, we recommend applying for entrance exam 1.

Find detailed instructions on how to apply here:

Application Step By Step